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Since the late ’40s, takes center Asics sports scene. At the end of the war, the Japanese population is at its lowest and the sport is supposed to contribute to the physical. In 1949, the company launched its first Onitsuka shoes sneakers, before turning to other sports. Best known for its running shoes including the Tiger, which won various marathons. By developing in different disciplines, the brand becomes a sports reference. But not only because the original look very different sneakers allow it to fill the movie screens. Moreover, Bruce Lee will not hesitate to wear Asics in his various films. More recently, it was the turn of Uma Thurman to democratize Tiger Tai Chi Kill Bill. Besides, do you know what it means to Asics? It stands for a famous Latin phrase: Anima Sana in corpore sano, a healthy mind in a healthy body!

Asics Gel Lyte 3 ‘Outdoor Pack’

The Asics Gel Lyte 3 returns in two new variations to end the summer. This ‘Outdoor Pack’ consists of two pairs with suede and mesh upper colored in sand and oil-blue which are added bicolored rope-laces. The pack will be available in the next few days at Eleven Store. Don’t sleep !

Asics Gel Lyte Custom Par Julien Swoosh

The custom has recently emerged in France, and yet some sneakers addict went at it for several years now. This is the case of Julien Swoosh who is a great sneakers collector, mostly running type, and who practice sneakers custom for about seven years. Like many, he loves the Air Max 1, but…

Asics Gel Lyte 3 Blue Tint/White

Summer just started and the first Asis Fall/Winter colorways beginning to be revealed. Inspired by the winter season, this Asics Gel Lyte 3 receives a Blue Tint/White treatment inspired by snow crystals. Consisting of a full grain ‘ice mint’ suede upper and a white speckled midsole, the pair shows ice crystals patterns on…

Asics Summer 2K14 Preview

Asics collaborations were flourishing in recent months and internal designers of the Japanese brand will also offer a few GR nuggets. Scheduled for the month of July, three pairs of Gel Lyte 3 and a Gel Lyte 5 are already announced. Four retro-esque colorways with a special ‘Glow in the Dark’ mention for…