Asics

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Since the late ’40s, takes center Asics sports scene. At the end of the war, the Japanese population is at its lowest and the sport is supposed to contribute to the physical. In 1949, the company launched its first Onitsuka shoes sneakers, before turning to other sports. Best known for its running shoes including the Tiger, which won various marathons. By developing in different disciplines, the brand becomes a sports reference. But not only because the original look very different sneakers allow it to fill the movie screens. Moreover, Bruce Lee will not hesitate to wear Asics in his various films. More recently, it was the turn of Uma Thurman to democratize Tiger Tai Chi Kill Bill. Besides, do you know what it means to Asics? It stands for a famous Latin phrase: Anima Sana in corpore sano, a healthy mind in a healthy body!

Afew x Asics Gel Lyte III “Koi” Official Pictures

Official pictures of one of the most amazing collaborations linked to the Asics Gel Lyte III 25th Anniversary have finally appeared. German shop AFEW unveils their Asics Gel Lyte III “Koi” in its final version after several previews. The outsole…

Afew x Asics Gel-Lyte III “Koi”

The shop Afew and Asics celebrates the 25 years of the Gel Lyte III with the reissue of the Asics Gel-Lyte III “Koi”, originally handmade in 2012 for the Japan Day. Inspired by the KOi fish but also the Japanese…

Asics Wmns Gel Lyte V “Coral Reef”

The Gel Lyte V from Asics is making a return this month with a subtle iteration for the women only. Inspired by the ocean and particulary the “Coral Reef”, the pair boast a premium suede upper declined in a light…

Asics Gel Lyte V “Tie Dye” Blue

We discover the second colorway from the Asics Gel Lyte V “Tie Dye” Pack. The upper boasts a blue denim-light grey dyeing with pink accent base, covered by a light grey suede overlay. Royal blue accents are hitting the neoprene…

Asics Gel Lyte V “Rasta”

Asics adds a Rasta iteration of it’s Gel Lyte V in it’s Spring Catalogue. Declined in an IRIE-esque red-yellow-green with black accents color combo, the pair features a synthetic suede, nylon mesh and neoprene upper’s construction atop a white midsole with green…