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Asics

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Since the late ’40s, takes center Asics sports scene. At the end of the war, the Japanese population is at its lowest and the sport is supposed to contribute to the physical. In 1949, the company launched its first Onitsuka shoes sneakers, before turning to other sports. Best known for its running shoes including the Tiger, which won various marathons. By developing in different disciplines, the brand becomes a sports reference. But not only because the original look very different sneakers allow it to fill the movie screens. Moreover, Bruce Lee will not hesitate to wear Asics in his various films. More recently, it was the turn of Uma Thurman to democratize Tiger Tai Chi Kill Bill. Besides, do you know what it means to Asics? It stands for a famous Latin phrase: Anima Sana in corpore sano, a healthy mind in a healthy body!

BAIT x Asics Gel Lyte III “Basics Model-003 Nippon Blues”

The latest model result of collaboration between BAIT and Asics stands out from these two predecessors by moving away the camo patterns in favor of a pure Japanese style inspired textiles “Kasuri”. The Gel Lyte III “Basic model 003″ has a heavy canvas upper with “Kasuri” printed denim-type style as well as dark…

Asics CMYK Pack – Release Reminder

The colorful Gel ‘CMYK’ (cyan, magenta, yellow, key) pack from Asics will be available online from midnight tonight at Asics Europeans retailers such as Eleven, 43einhalb or Overkill. The pack consists of a black Gel Saga, a red GT-2 and two Gel Lyte 3 yellow and blue. Quantities are quite limited on this…

Asics Gel Kayano Trainer ‘Green / Red pack’

Ranked in our Top 20, 2013 editorial, the reissue of the Asics Gel Kayano Trainer is one of those running from the mid 90s that combine the best ingredients. A combination of suede and mesh associated with retro-inspired colorway, simple and yet quite powerful. The ‘Green/Red’ Pack just appear at some European retailers…

Asics Gel Lyte V ‘Ice Blue’ Custom

Today we are making a detour on the Swiss side of the sneaker community again to share with you this Asics Gel Lyte V ‘Ice Blue’ Custom project using an Asics Gel Lyte V OG Retro cw’s as base made by our wicked friend photographer and sneakerhead whom has got some impressive Custom…