Asics

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Since the late ’40s, takes center Asics sports scene. At the end of the war, the Japanese population is at its lowest and the sport is supposed to contribute to the physical. In 1949, the company launched its first Onitsuka shoes sneakers, before turning to other sports. Best known for its running shoes including the Tiger, which won various marathons. By developing in different disciplines, the brand becomes a sports reference. But not only because the original look very different sneakers allow it to fill the movie screens. Moreover, Bruce Lee will not hesitate to wear Asics in his various films. More recently, it was the turn of Uma Thurman to democratize Tiger Tai Chi Kill Bill. Besides, do you know what it means to Asics? It stands for a famous Latin phrase: Anima Sana in corpore sano, a healthy mind in a healthy body!

Asics Gel Lyte III “Olive” Laser Cut

After a first pack of 3 colors on the Gel Lyte III Laser Cut, Asics is back with new colorways. This Gel Lyte III Laser Cut is an olive colorway, the upper is fully laser-cut, the drawing of the panels…

Asics Gel Lyte 3 “Tonal” – “Mid Blue” & “Red”

After the releases of clean combos like the Gel Lyte 3 ‘Gradient’ and the Gel Lyte 3 ‘White Poppy’, Asics adds two new iteration to its flagship silhouette. This ‘Tonal’ pack ‘ offers a monochrome upper declined in red or…

Naked x Asics Gel Lyte V “Hafnia” Only for Ladies

Naked, Danish reference shop for ladies, teams up with Asics for the first ever women’s only Asics Gel Lyte V collaboration. This Gel Lyte V is inspired by the city of Copenhagen, covers a range of diverse colours each representing…

Asics Gel Lyte V Triple Red Snakeskin Soon Available

The Asics Gel Lyte V is used in so many ways this year, this time it’s a version of Triple Red Snakeskin which is coming out soon. The snakeskin silhouette is entirely red, the inner boot is of course in…

Asics Wmns Gel Lyte III ‘White/Purple’

Asics Has just dropped a new iteration of it’s iconic Gel Lyte 3 which celebrates its 25th anniversary in 2015. Available in women’s sizes, the pair boasts a white upper that combines nylon mesh, suede and synthetic, highlighted by a…

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