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Asics

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Since the late ’40s, takes center Asics sports scene. At the end of the war, the Japanese population is at its lowest and the sport is supposed to contribute to the physical. In 1949, the company launched its first Onitsuka shoes sneakers, before turning to other sports. Best known for its running shoes including the Tiger, which won various marathons. By developing in different disciplines, the brand becomes a sports reference. But not only because the original look very different sneakers allow it to fill the movie screens. Moreover, Bruce Lee will not hesitate to wear Asics in his various films. More recently, it was the turn of Uma Thurman to democratize Tiger Tai Chi Kill Bill. Besides, do you know what it means to Asics? It stands for a famous Latin phrase: Anima Sana in corpore sano, a healthy mind in a healthy body!

Asics Gel Lyte 3 Blue Tint/White

Summer just started and the first Asis Fall/Winter colorways beginning to be revealed. Inspired by the winter season, this Asics Gel Lyte 3 receives a Blue Tint/White treatment inspired by snow crystals. Consisting of a full grain ‘ice mint’ suede upper and a white speckled midsole, the pair shows ice crystals patterns on…

Asics Summer 2K14 Preview

Asics collaborations were flourishing in recent months and internal designers of the Japanese brand will also offer a few GR nuggets. Scheduled for the month of July, three pairs of Gel Lyte 3 and a Gel Lyte 5 are already announced. Four retro-esque colorways with a special ‘Glow in the Dark’ mention for…

BAIT x ASICS Gel Lyte III “Nippon Blues” – Release Reminder

Final release of the collaboration between BAIT and Asics, the Gel Lyte III the “Nippon Blues” will be released this Saturday, May 17, 2014 across the Atlantic. The quantities being limited, you must present patience to cop at online US retailers such as Rise, PackerShoes or Politics photograph : Haroun Tazieff    …

UBIQ x ASICS Gel Lyte V “Midnight Bloom”

Often on the front of the sneaker scene in recent times the Asics Gel Lyte V returns with a new make-up. At the origin of the project the U.S. shop Ubiq in association with Asics, inspired by the appearance of first flowers in this period of spring. A perfect alchemy between the choice…