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New Balance

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Established in 1906 in Cambridge (Massachusetts) to assist people with concerns to the plantar arch, the brand New Balance will wait 19 years to be interested in the sport. It is for the athletics club in Boston called the Boston Brown Bag Harriers. Immediate success! Moreover, in 1941, the firm diversifies with baseball shoes, running or even tennis or boxing … In the 60s, NB has the great idea to produce a model in different widths to fit the athletes foot: the Trackter. New Balance basketball becomes the American academics … Today, New Balance is true to its values​​: performance and quality … With the reissue of old models, whose trackter, the brand has become an important market for sneaker fashion …

New Balance 990 ‘Connoisseur Painters’

Quality materials and a simple yet efficient color combo, the New Balance 990 ‘Connoisseur Painters’ looks lush! Featuring an upper made with a black colorway buttery suede mixed with mesh enhanced by a burgundy colorway ‘N’ logo and hell wrap, this pair is available at select american retailers including Premier.

Shoe Gallery x New Balance 580REV “Tour de Miami”

The New Balance 580REV “Tour de Miami’ is the new collabration between Shoe Gallery and the ‘N’ Logo brand. A make-up inspired by the cycling apparel brand Rapha and its color-codes and materials, featuring a royal blue upper sitted on a black REvlite midsole contrasted by touches of reds on the ankle collar, tongue…

Concepts x New Balance 997 Rosé available soon

To celebrate the opening of their new store in New York, the shop Concepts from Boston collaborates with New Balance. Rosé is the name of their New Balance 997, certainly the famous French cooler beverage that many people like to drink in the summer. The Rose 997 has a full nubuck upper of…

New Balance 997 DBR “Brown Suede” available

The New Balance 997 DBR “Brown Suede” had been presented to you here, earlier this month. We promised to let you know about their availability, it’s done now. 997 DBR is dressed in a premium nubuck, like any good “made in USA”, on the perforated toebox and a quality black leather on the…