Brand > Nike


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In 1950, Phil Knight and Bill Bowerman, a track coach, start selling Tiger. Soon, the pair are working on a revolutionary shoe. Nike (the Latin word for victory) is then started. In 1973, the Waffle is marketed and the success of the brand is then sealed. Structure dampens shock and helps to bounce. In 1981, Nike became the first sneaker marketed in the U.S. and then attacks the global market by diversifying into basketball, tennis or even athletics. Models like the Air Max, Air Force One, Flight, 6.0, SB, Dunk .. and of course the Jordan Nike will finish installing the firmament of multinationals. Today the firm has become ever-present Oregon and its reissues or new models trends fon delight collectors of all kinds of sneakers!

NikeLab Tech Fleece AW77 Camo Hoodie

From the NikeLab White Label collection, the new Tech Fleece AW77 Hoodie is now offered in a “Dark Loden” camo pattern. Designed around latest innovations from Nike, the Tech Fleece AW77 Hoodie uses a breathable waterproof fabric with taped seams. Scuba hood is adjustable on two levels and include an…

Nike air max 90 ultra BR Black/Dark Grey

Only a few days ago that we told you about the new Air Max 90 Ultra BR “White”, today it’s just as simple version that will come soon. Same construction as the white, two layers to dress this 90 Ultra BR, a top layer of molded synthetic leather and another…


To celebrate the Air Max Day, Paris-based Artist and Sneakers Addict YUÉ WU has created an animated video for Nike which presents the historic Air Max series through stylistic illustrations you can check below.

Nike Air Max 1 Essential – Navy/Red

This latest Nike Air max 1 to drop is offering a navy colorway’s mesh and synthetic suede enhanced by a red mudguard, while hits of white are seen on the swoosh and it’s midsole. A pretty clean colorway you can grab now from Sneakers Politics.