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In 1950, Phil Knight and Bill Bowerman, a track coach, start selling Tiger. Soon, the pair are working on a revolutionary shoe. Nike (the Latin word for victory) is then started. In 1973, the Waffle is marketed and the success of the brand is then sealed. Structure dampens shock and helps to bounce. In 1981, Nike became the first sneaker marketed in the U.S. and then attacks the global market by diversifying into basketball, tennis or even athletics. Models like the Air Max, Air Force One, Flight, 6.0, SB, Dunk .. and of course the Jordan Nike will finish installing the firmament of multinationals. Today the firm has become ever-present Oregon and its reissues or new models trends fon delight collectors of all kinds of sneakers!

Nike Air Max 90 ‘Washed Denim’ – Release reminder

The timeless shape created by Tinker Hatfield is back tomorrow in a new Infrared ‘Washed Denim’ variation. Preserving its original DNA, this Air Max 90 offers a combination of washed denim on the mudguard and panels and a cream suede on the toebox. The swoosh is coated with a snakeskin leather and infrared…

Nike Sneakerball Madrid

Saturday September 13, we were invited to Madrid by Nike for the SneakerBall special event. After a first edition in Paris last year dedicated to the Air Max, this Spanish edition were under the sign of Basketball (World Cup requires) including the world famous Air Force 1. It was an opportunity for us…

Nike Air Odyssey LTR retro 87 “New slate”

This Nike Air Odyssey is much like a Swoosh classic, it’s not surprising since the original was created in 1987 as the Air Max 1. The first edition of the Odyssey was born in 1984, but as the Pegasus, it has undergone many facelifts and improvements year after year. After a few colors…

Nike Air Max 90 “Washed Denim”

First presented as a collaboration with the Japanese store Atmos, the Nike Air Max 90 ‘Washed Denim’ will be officially released on September 20th at the NikeStore. Inspired by the original ‘Infrared’ colorblocking, we find here a premium washed denim upper with a beige suede on the toebox and infrared accents. Latest qualitative…