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Reebok

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The story begins in 1895 Reebok side Bolton (England). This is where Joseph William Foster produced a first athletic shoe with spikes. An innovation that will allow local production to spread across the planet. It was not until 1958, and two grandchildren of the founder, that Reebok was officially born. Reebok as the name of an African gazelle! With the Freestyle (1982), a basketball gym and aerobics that brand conquers the world. Since then the brand was bought by the giant adidas but continues to exist. Among the great success of Reebok, the focus is the Reebok Pump and its revolutionary system. Even today, a Pump is a gem for collectors.

Hanon x Reebok InstaPump Fury 20th Anniversary

Hanon, the famous Scottish shop, worked with Reebok to revisit the InstaPump Fury celebrating its 20th anniversary this year. For this association, Hanon switched the traditional mesh of fury against a superb perforated light gray “pig skin”. The cage containing the air to support your foot (InstaPump system) is blue duck, the material remains…

Reebok x BEAMS Instapump Fury OG

Going on with it’s collab effort on the Reebok Instapump Fury OG we have seen so far in 2014, Reebok is today teaming up with Japanese retailer BEAMS. And the result is a classy colorway made of light grey leather combined with dark grey leather and nylon upper, the whole thing is sitting…

Concepts x Reebok Insta-pump Fury

Concepts Store Boston came out with an outstanding make-up for the Reebok Pump-fury 20th anniversary celebration, a design that takes inspiration from the Luxury Italian Fashion houses well-known for their showy and baroque prints. The eccentric outcome features a black, Gold and Blue Colorway printed upper highlighted by hints of Pink that works…

Sneakersnstuff x Reebok Instapump Fury ‘A Shoe About Nothing’

To celebrate the Pump Fury’s 20th Anniversary, Sneakersnstuff teamed up with Reebok reworking their ‘A Shoe About Nothing’ theme previously created for their successful Reebok Question Mid released last year. The creative process on both of these pairs has been to find out an ideal Materials/Colors combo that works on his own.. The…