In 2004, Brazil, the Brazilian Veja marquee appears. Launched by two French (Ghislain Morillion and Sebastian Kopp), the firm aims to be fair and seeks to develop the industry. The two fellows who know nothing about shoemaking using local materials and are inspired by a Brazilian model of the 1970s. To Veja, which means “around you” in Brazil, the gamble has paid off quickly as the three existing collections (Volleyball, Bota and baby) are marketed in Europe, North America … Where they are extremely successful.
The new sneakers Veja SPMA LX is born from the collaboration between the designer and Veja LX One, the LX AMP sneaker is directly inspired colorways and graphic codes of the 80. 
Northeast Organic cotton, natural rubber from the Amazon, the brand Veja works with small producers in Brazil (hence craft) associated in cooperatives and initiates a chain of solidarity that respects people and the environment, Veja is a brand that the practice Fair Trade.
