Adidas – Only the Essentials

Adidas – Only the Essentials

The EQT line is inside a great period and adidas has decided to make video that retrace the evolution of its Equipement silhouette with the Only the Essentials spot.
The German brand offers us a trip that begins in the end 80s when the brand was completely out of the market. Adidas has decided to focus their strategy on the performance with its Torsion technology that is now continuing to evolve. The Equipement line was born and is today at the top of the brand strategy with the EQT ADV launched last year that will be introduced on a clean Boost sole on the end of the month.

You can discover the full Only the Essentials video here and grab a pair of the EQT line at selected retailers like END, SNS and Afew.


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