Air Max Day 26.03.2014
March 26, 1987 marked the release of the Nike Air Max 1 and with it, a revolution began. In the form of a literal window to the sole, the invisible became visible and Nike’s Air cushioning forever changed how Nike designed running sneakers. Twenty-seven years have passed, Air has increased, the legend has grown, and the time to celebrate has arrived. 3.26, the day that started it all, marks the celebration of an experiment turned icon. To kickstart the festivities, a limited edition Air Max 1 will be released to usher in a new tradition.
Hatfield and then designer (now President & CEO) Mark Parker turned the vision into prototypes, samples and finally, the Air Max 1; a sneaker that marked the intersection of innovation and style.
Air Max was redefined and reimaged on an annual basis, creating a sneaker royal family of sorts including the Air Max Light, BW, Air Max 90, 93, 95, 97, 360 and most recently, the Air Max Lunar90. A journey nearly three decades long solidified Air Max as a premier footwear innovation and expression of style.
Celebrating 27 years of Air superiority, Nike Sportswear applies a volt color treatment to the original Air Max, calling out the shoe’s legendary innovation and mimicking the treatment on Nike’s newest introductions. Along with a 3.26-emblazoned tongue tab, the Air Max 1 Air Max Day combines the original white/red upper with a volt midsole, accentuating the visible Air.
The Air Max 1 Air Max Day will be available on Nike.com and globally at select Nike Sportswear retailers from March 24th.
AIR MAX 1
The one that changed everything. Mark Parker and
Tinker Hatfield’s brainchild revolutionized footwear,
showcasing visible Air in a striking red and white colorway.
AIR MAX LIGHT
Lighter than its predecessor, the AM Light
expanded upon signature Air Max design
language while maintaining the original’s pace.
AIR MAX 90
Once called “Radiant Red,” the now-iconic bursts
of Infrared on this design would go onto define
the AM90 and birth its own legend.
AIR MAX 180
How do you fit more Air into a running shoe?
Start at the bottom – literally. The AM 180 displayed
180 degrees of visible cushioning beneath the midsole.
AIR MAX BW
Big window. Bigger impact. The AM BW
delivered more visibility, more padding,
and more Air than ever before.
AIR MAX 93
The concept of “max Air” reached a new, well, maximum.
Breakthroughs in blow-molding technology
afforded room for 270 degrees of Air.
AIR MAX 95
For the AM95, designer Sergio Lozano drew inspiration from
the human anatomy; specifically, the spine, ribs, and tendons.
Pops of Neon Yellow made these an instant classic.
AIR MAX 97
Much like the bullet train that inspired its design,
the AM 97 was built for speed, showcasing the
first full-length visible Air midsole.
AIR MAX 360
The AM 360 realized Nike’s initial vision
of running completely on Air with a
thermoformed Air unit and laser-cut upper.
FLYKNIT AIR MAX
Ultralight support meets maximum cushioning
in the Nike Flyknit Air Max Men’s Running Shoe,
featuring the most flexible Max Air unit yet and
a woven one-piece Flyknit upper.