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Since the late ’40s, takes center Asics sports scene. At the end of the war, the Japanese population is at its lowest and the sport is supposed to contribute to the physical. In 1949, the company launched its first Onitsuka shoes sneakers, before turning to other sports. Best known for its running shoes including the Tiger, which won various marathons. By developing in different disciplines, the brand becomes a sports reference. But not only because the original look very different sneakers allow it to fill the movie screens. Moreover, Bruce Lee will not hesitate to wear Asics in his various films. More recently, it was the turn of Uma Thurman to democratize Tiger Tai Chi Kill Bill. Besides, do you know what it means to Asics? It stands for a famous Latin phrase: Anima Sana in corpore sano, a healthy mind in a healthy body!

Asics Tiger Gel Lyte 3 Spectra Green

Japanese brand Asics Tiger distills gradually colorways for Spring/Summer 2016. After the very successful “Miami Pack” which we mentioned recently, an equally fresh colors just made its appearance. Composed of a perforated suede upper sporting a Mint, the Asics Gel…

Asics Gel Lyte III Strawberries And Cream Pack

On top of the Valentine’s day Pack, Asics lovers will be delighted with this “Strawberry And Cream” Pack. Although this pack looks like perfect for women, no doubt they would also please men, single or not. With it’s pink premium…

Asics x Patta Gel Respector

Patta, iconic boutique of Amsterdam collaborates once again with Asics. The collaboration between the two entities have marked the history of footwear and this new Gel respector may follow the same path. The pair sports a typical color code of…

ASICS Gel-Lyte 3 “ What The Ronnie Fieg ”

With some of the most successful GEL Lyte 3 signatures, Ronnie Fieg has clearly contributed to the revival of the Japanese brand in the last four years. The New York designer have created a special make-up celebrating his past collaborations…

HAL x Asics Gel-Lyte III Silver Screen

Asics teamed-up with Australian store Highs & Lows to celebrate the 25th anniversary of the classic Gel-Lyte III. Nicknamed “Silverscreen”, the pair is inspired by a movie theater located in Perth, the hometown of HAL. The GL3 has been reworked…

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