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Since the late ’40s, takes center Asics sports scene. At the end of the war, the Japanese population is at its lowest and the sport is supposed to contribute to the physical. In 1949, the company launched its first Onitsuka shoes sneakers, before turning to other sports. Best known for its running shoes including the Tiger, which won various marathons. By developing in different disciplines, the brand becomes a sports reference. But not only because the original look very different sneakers allow it to fill the movie screens. Moreover, Bruce Lee will not hesitate to wear Asics in his various films. More recently, it was the turn of Uma Thurman to democratize Tiger Tai Chi Kill Bill. Besides, do you know what it means to Asics? It stands for a famous Latin phrase: Anima Sana in corpore sano, a healthy mind in a healthy body!

Asics Gel Lyte 3 Kithstrike Cockatoo Green

Ronnie continues his birthday campaign for the 5th anniversary of his Kith stores and has unveiled the new Asics Gel Lyte 3 Kithstrike Cockatoo Green. After his own model, the Yankees businessman now has his own Asics licence with some…

Ronnie Fieg x Asics Kith Birthday Collection

Since few week Ronnie Fieg was teasing his program for the birthday of his Kith store and now it’s time to introduce the full Ronnie Fieg x Asics Kith Birthday Collection. Ronnie Fieg is certainly one of the most renewed…

UNDFTD x Asics Gel Lyte V Disarray

Asics team up with the Californian brand Undefeated for a weird UNDFTD x Asics Gel Lyte V Disarray. Since his debut in 2002, Undefeated have never stopped growing and is now one of the most important streetwear brand on the…

Asics Gel Lyte 3.1 Super Green

Ronnie Fieg continue his birthday campaign around his Kith shop with the first pictures of his long awaited Asics Gel Lyte 3.1 Super Green which will be soon available. Few days ago we’re talked about the Asics Gel Lyte 3…

Size? x Asics Gel Kayano

Asics team up again with the British retailer Size? which is introducing today a new version of the Asics Gel Kayano. Originally born in 1993, the Kayano have perfectly evolved from a running to a real lifestyle sneakers in phase…

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