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Since the late ’40s, takes center Asics sports scene. At the end of the war, the Japanese population is at its lowest and the sport is supposed to contribute to the physical. In 1949, the company launched its first Onitsuka shoes sneakers, before turning to other sports. Best known for its running shoes including the Tiger, which won various marathons. By developing in different disciplines, the brand becomes a sports reference. But not only because the original look very different sneakers allow it to fill the movie screens. Moreover, Bruce Lee will not hesitate to wear Asics in his various films. More recently, it was the turn of Uma Thurman to democratize Tiger Tai Chi Kill Bill. Besides, do you know what it means to Asics? It stands for a famous Latin phrase: Anima Sana in corpore sano, a healthy mind in a healthy body!

Asics Gel Lyte III Oreo Pack

Asics continues to find some new color way for his famous Gel Lyte III that we discover in the new Asics Gel Lyte III Oreo Pack. Asics has one of the strongest catalogues on the market with some classics model…

Asics Gel Sight Whisper Pink

Asics continues to decline his model in every colorway with today the new Asics Gel Sight Whisper Pink. The Gel Sight was part of the retro program launch by Asics few years ago and was reintroduced in 2015. This model is…

Asics Gel Lyte 3 Kithstrike Cockatoo Green

Ronnie continues his birthday campaign for the 5th anniversary of his Kith stores and has unveiled the new Asics Gel Lyte 3 Kithstrike Cockatoo Green. After his own model, the Yankees businessman now has his own Asics licence with some…

Ronnie Fieg x Asics Kith Birthday Collection

Since few week Ronnie Fieg was teasing his program for the birthday of his Kith store and now it’s time to introduce the full Ronnie Fieg x Asics Kith Birthday Collection. Ronnie Fieg is certainly one of the most renewed…

UNDFTD x Asics Gel Lyte V Disarray

Asics team up with the Californian brand Undefeated for a weird UNDFTD x Asics Gel Lyte V Disarray. Since his debut in 2002, Undefeated have never stopped growing and is now one of the most important streetwear brand on the…

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