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Since the late ’40s, takes center Asics sports scene. At the end of the war, the Japanese population is at its lowest and the sport is supposed to contribute to the physical. In 1949, the company launched its first Onitsuka shoes sneakers, before turning to other sports. Best known for its running shoes including the Tiger, which won various marathons. By developing in different disciplines, the brand becomes a sports reference. But not only because the original look very different sneakers allow it to fill the movie screens. Moreover, Bruce Lee will not hesitate to wear Asics in his various films. More recently, it was the turn of Uma Thurman to democratize Tiger Tai Chi Kill Bill. Besides, do you know what it means to Asics? It stands for a famous Latin phrase: Anima Sana in corpore sano, a healthy mind in a healthy body!

Asics Gel Lyte 3 Martini Olive Camo

La Gel Lyte 3 is still in the center of the Asics strategy that introduces a new iteration of its best-seller with the Asics Gel Lyte 3 Martini Olive Camo. The Japanese is still very dependent of its Gel Lyte…

Asics Gel Lyte 3 Ranru Pack

Asics continues to play with the denim tradition and is introducing a pack inspired by the Boro technique with the new Asics Gel Lyte 3 Ranru Pack. The brand is regularly introducing some great iteration of its different silhouette with…

Ronnie Fieg x Asics Gel Lyte 3 Volcano 2.0

After few weeks of teasing, Ronnie Fieg is unveiling its new collaboration and introduce the Ronnie Fieg x Asics Gel Lyte 3 Volcano 2.0. Apparently very proud of its Gel Lyte 5 from 2013, Ronnie Fieg has decided to apply…

Asics Veg Tan Pack

The Vachettta Tan construction is again introduced on a sneaker silhouette and it’s the turn of the Japanese brand to unveil its rendition with the new Asics Veg Tan Pack. The Kobe based brand have its own best-seller with a…

Packer x Asics Gel Lyte 5 Scary Cold

Asics team up with the New Jersey-based retailer Packer for an exclusive collaboration with the new Packer x Asics Gel Lyte 5 Scary Cold. The store takes its inspiration from an episode of the cult Seinfold show where George Costanza…

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