Nike

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In 1950, Phil Knight and Bill Bowerman, a track coach, start selling Tiger. Soon, the pair are working on a revolutionary shoe. Nike (the Latin word for victory) is then started. In 1973, the Waffle is marketed and the success of the brand is then sealed. Structure dampens shock and helps to bounce. In 1981, Nike became the first sneaker marketed in the U.S. and then attacks the global market by diversifying into basketball, tennis or even athletics. Models like the Air Max, Air Force One, Flight, 6.0, SB, Dunk .. and of course the Jordan Nike will finish installing the firmament of multinationals. Today the firm has become ever-present Oregon and its reissues or new models trends fon delight collectors of all kinds of sneakers!

Restock : Nike Flyknit Racer Oreo

The Flyknit Racer continues to seduce in 2017 and the American brand is apparently organising a restock of the Nike Flyknit Racer Oreo. The Racer has never seen in as much colorway last year like the Triple Black one that…

Nike Air Presto Utility Low : Now Available

It’s sometimes hard to find the perfect winter sneakers but Nike is this season offering some great opportunity with the new Nike Air Presto Utility Low. The Presto has known a great season last year and has just been updated…

Augmented Reality for NikeID

Nike continues to expand its personalization program and is now experiencing a new augmented reality technology for NikeID. Who has never dreamed of being sneakers designer for one day ? The American brand already has the Beposke program but is…

Nike Air Zoom Generation

Nike pay tribute to the great aura of Lebron James while returning its first silhouette with the Nike Air Zoom Generation. This is the first sneakers wore in game by James during its Rookie season with the Cav in 2003….

Nike Air Footscape NM Black

The Footscape is definitely back inside the catalogue of the catalogue of the brand which unveils today the Nike Air Footscape NM Black. In contrary to the Footscape Chukka out in September, the NM one has not met the success…

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