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In 1950, Phil Knight and Bill Bowerman, a track coach, start selling Tiger. Soon, the pair are working on a revolutionary shoe. Nike (the Latin word for victory) is then started. In 1973, the Waffle is marketed and the success of the brand is then sealed. Structure dampens shock and helps to bounce. In 1981, Nike became the first sneaker marketed in the U.S. and then attacks the global market by diversifying into basketball, tennis or even athletics. Models like the Air Max, Air Force One, Flight, 6.0, SB, Dunk .. and of course the Jordan Nike will finish installing the firmament of multinationals. Today the firm has become ever-present Oregon and its reissues or new models trends fon delight collectors of all kinds of sneakers!

UNDFTD x Nike Air Max 97 : Preview

This is now the time to team up with some other brand for the Air Max 97 which is introduced in a new construction with the UNDFTD x Nike Air Max 97. The American brand doesn’t make like the other…

Nike Air Max Chukka Woven Rainbow : Official Pictures

The revelation continues about the release that will be available during this fall and we discover today the official pictures of the Nike Air Max Chukka Woven Rainbow. The first pictures of this silhouette have been unveiled few weeks ago…

Nike Air Max 97 Ultra Racer Pink

The Air Max 97 is introduced this year in a new construction to celebrate its 20th birthday with today the new Nike Air Max 97 Ultra Racer Pink. We have already a lot talk about this Air Max 97 which…

Nike Air Max Plus Bordeaux : Now Available

The famous TN is coming back this season with many new constructions with today the great Nike Air Max Plus Bordeaux. Not many of us could predict the comeback in GR of the Air Max Plus that has always been…

Discover the box of the Off-White x Nike Air Vapormax

The collaboration between Virgil Abloh and the American brand continues to make a lot talked and we discover today the first pictures of the box of the Off-White x Nike Air Vapormax. The two brands are teasing this collaboration for…

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