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In 1950, Phil Knight and Bill Bowerman, a track coach, start selling Tiger. Soon, the pair are working on a revolutionary shoe. Nike (the Latin word for victory) is then started. In 1973, the Waffle is marketed and the success of the brand is then sealed. Structure dampens shock and helps to bounce. In 1981, Nike became the first sneaker marketed in the U.S. and then attacks the global market by diversifying into basketball, tennis or even athletics. Models like the Air Max, Air Force One, Flight, 6.0, SB, Dunk .. and of course the Jordan Nike will finish installing the firmament of multinationals. Today the firm has become ever-present Oregon and its reissues or new models trends fon delight collectors of all kinds of sneakers!

Nike Zoom Mercurial Flyknit soon available

Closer to the Euro 2016 tournament in France, Nike unveils a new silhouette came from sportswear and football designed for the event. The Nike Zoom Mercurial Flyknit is a part of exclusive models that will be introduced at the “Palais of Speed” which…

Olivier Rousteing x NikeLab

Nike teams up with the Balmain creative director to put some glamour on his sportswear apparel with a bright Olivier Rousteing x NikeLab collection. After Ricardo Tisci which has already unveiled his next collection with the American company, Nike team…

Nike Air Max 1 Premium Gamma Grey

The Air Max 1 keep an important place in the heart of a generation of consumers and Nike continue to decline them with the Nike Air Max 1 Premium Gamma Grey. This Gamma Grey iteration of the Air Max 1…

Nike Air Max Mercurial R9 Triple White

The European Football cup is beginning in few weeks and Nike continue to unveil the program to accompany the event with the new Nike Air Max Mercurial R9 Triple White. For this model, the American brand has chosen to join…

Nike SB Stefan Janoski Digi Floral Japan Release

The retro program is now arriving in the SB line with the comeback of the famous Nike SB Stefan Janoski Digi Floral. The SB line is certainly not the most profitable licence of the American brand but she tries a…

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