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In 1950, Phil Knight and Bill Bowerman, a track coach, start selling Tiger. Soon, the pair are working on a revolutionary shoe. Nike (the Latin word for victory) is then started. In 1973, the Waffle is marketed and the success of the brand is then sealed. Structure dampens shock and helps to bounce. In 1981, Nike became the first sneaker marketed in the U.S. and then attacks the global market by diversifying into basketball, tennis or even athletics. Models like the Air Max, Air Force One, Flight, 6.0, SB, Dunk .. and of course the Jordan Nike will finish installing the firmament of multinationals. Today the firm has become ever-present Oregon and its reissues or new models trends fon delight collectors of all kinds of sneakers!

Nike Air Max 1 Cork

The New Yorker has been blessed this year with the opening of the new Nike Store Soho which offers some great exclusivity like this Nike Air Max 1 Cork. We’re talking about it few weeks ago, the American brand has…

Nike Huarache Sock Day Of The Death by Christian Nahual

The mid sock construction has never been seen on the Huarache but Christian Nahual have imagined his own design with the Nike Huarache Sock Day Of The Death. To celebrate the 10th of the Nike SB Dunk Day Of The…

Riccardo Tisci x NikeLab Air Zoom Legend

Nike continue to collaborate with the most renowned designer and is unveiling the official pictures of the Riccardo Tisci x NikeLab Air Zoom Legend. The Givenchy designer team up again with the American brand on a new silhouette that wants…

Nike Air Moc Bomber

Nike think of your long winter days with the comeback of the Air Moc in a real warm construction with the Nike Air Moc Bomber. The American brand already has delivered some new construction of the air Moc this year…

Nike Cortez Nylon Premium Ivory

Nike Sportswear continue to gamble on his Cortez and is introducing to us a new multi-material construction with the Nike Cortez Nylon Premium Ivory. 2016 has been a great year for the Cortez which has been introduced in some great…

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