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In 1950, Phil Knight and Bill Bowerman, a track coach, start selling Tiger. Soon, the pair are working on a revolutionary shoe. Nike (the Latin word for victory) is then started. In 1973, the Waffle is marketed and the success of the brand is then sealed. Structure dampens shock and helps to bounce. In 1981, Nike became the first sneaker marketed in the U.S. and then attacks the global market by diversifying into basketball, tennis or even athletics. Models like the Air Max, Air Force One, Flight, 6.0, SB, Dunk .. and of course the Jordan Nike will finish installing the firmament of multinationals. Today the firm has become ever-present Oregon and its reissues or new models trends fon delight collectors of all kinds of sneakers!

Vlone x Nike Air Force High : Release Date

The collaboration between the A$ap Bari label and Nike will continue this week with the release of the new Vlone x Nike Air Force High. This is not the first time that the two brands are teaming up. Earlier this…

Nike Air Max 1 Bespoke Paris

Surprise for the Air Max 1 Lover, Nike has made an exclusive Bespoke iteration of the silhouette and is introducing the new Nike Air Max 1 Bespoke Paris. The American brand also wants to celebrate the Fashion Week with some…

Nike Air Max 97 Summit White Snake : Release Date

The next release of the Air Max 97 will happen next week and we’ve got more pictures of the new Nike Air Max 97 Summit White Snake. The American brand is set to introduce a lot of new iterations of…

John Elliot x NikeLab Vandal High

The big brands want to be a part of the greatest catwalk of the world and Nike is this season teaming up with a luxury label with the John Elliot x NikeLab Vandal High. Unveiled during the last show of…

Nike Air Max 270 : Preview

It’s hard to keep a secret for the sportswear brand and we can discover today the first pictures of a mystery Nike Air Max 270. The Air Max Day celebration is always a key moment of the year for the…

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