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In 1950, Phil Knight and Bill Bowerman, a track coach, start selling Tiger. Soon, the pair are working on a revolutionary shoe. Nike (the Latin word for victory) is then started. In 1973, the Waffle is marketed and the success of the brand is then sealed. Structure dampens shock and helps to bounce. In 1981, Nike became the first sneaker marketed in the U.S. and then attacks the global market by diversifying into basketball, tennis or even athletics. Models like the Air Max, Air Force One, Flight, 6.0, SB, Dunk .. and of course the Jordan Nike will finish installing the firmament of multinationals. Today the firm has become ever-present Oregon and its reissues or new models trends fon delight collectors of all kinds of sneakers!

Nike Air Max 90 Master by RJ Viquiera

The Air Max Day has ended and have brought some great inspiration that the sneakerhead are now appropriate with today an exclusive Nike Air Max 90 Master design. This is certainly one of the most important silhouette releases during these…

Nike Air Max Day 2017 Paris

The Air Max Day 2017 has ended this Saturday with a big-screen projection on the Centre Pompidou in the heart of Paris. Nike succeeds in keeping the secret till the end and have finally revealed the surprise on Friday. The…

Nike Mariah Racer : Preview

For 5 years, the Flyknit Racer continues to seduce the sneakerhead and will be introduced in a new rendition with the Nike Mariah Racer. Exclusively launched by the iconic HTM trio, the Racer is now more largely available with some…

Nike Dualtone Racer “Oatmeal” : Preview

It was a simple enough idea, somebody just had to think of it, the Flyknit Racer is here transformed into a lifestyle version, the Nike Dualtone Racer in its Oatmeal colorway. Very quickly, the Nike Flyknit Racer has conquered the heart…

Mikitype x United Arrows x Adidas NMD CS1 Primeknit

Adidas tries to exist inside this strong Air Max Day campaign and will be introduced this month the new Mikitype x United Arrows x Adidas NMD CS1 Primeknit. The German brand has found its balance with an NMD introduced in…

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