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In 1950, Phil Knight and Bill Bowerman, a track coach, start selling Tiger. Soon, the pair are working on a revolutionary shoe. Nike (the Latin word for victory) is then started. In 1973, the Waffle is marketed and the success of the brand is then sealed. Structure dampens shock and helps to bounce. In 1981, Nike became the first sneaker marketed in the U.S. and then attacks the global market by diversifying into basketball, tennis or even athletics. Models like the Air Max, Air Force One, Flight, 6.0, SB, Dunk .. and of course the Jordan Nike will finish installing the firmament of multinationals. Today the firm has become ever-present Oregon and its reissues or new models trends fon delight collectors of all kinds of sneakers!

Beams x Nike What The Presto

This is a great year for the Presto which will be ending with a surprised release with the new Beams x Nike What The Presto. Few days after the futuristic version of the Presto introduced by the Acronym studio, it’s…

Nike Air Unlimited Retro 2016

The Nike basketball line has a lot of forgotten silhouettes that deserved a retro like today with the comeback of the legendary Nike Air Unlimited Retro 2016. For the first time out in 1994, this famous silhouette has been worn…

Fragment Design x Nike Air Max LD Zero Triple Black

The Hiroshi Fujiwara and Nike bromance continue and the duo is set to drop a new colorway of his last creation with the new Fragment Design x Nike Air Max LD Zero Triple Black. Out for the first time few…

Nike Sock Dart ID

The ID program is one of the most important assets of the Nike catalogue and the American brand is now updated with some new tools for the Nike Sock Dart ID. After few years of some very limited release, the…

Nike Air Presto Multicolour Toe

This is a big year for the Presto which is encountering a great success with many declination and today we discover a new construction with the Nike Air Presto Multicolour Toe. Since few seasons, the Presto has been at the…

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