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If the official date of creation of Puma’s 1948, the brand actually exists since 1928. It is then that the Dassler family (the same Adidas) is embarking on the sneakers. If Adi turns to adidas, the brand launches Rudolf feline. Competition between the two brothers will continue to push Puma competitiveness. In the 70s, the firm has football players like Pele among its contracts. In the 80s, we talk about Maradona or Boris Becker. After a few years back in the 90s, Puma returned to center stage with his streetwear lines in the early 2000s. Today, the Germans are among the must.

ALIFE x PUMA Capsule Editorial

After some teasing, the Alife x Puma capsule collection will know an official release in Europe on February, 13, 2016. The New York label and the German brand join forces again in 2016 with a capsule that will be offered to…

Puma Marble Pack

After Asics last months who put on the market a Gel Lyte III Marble who meet a great succes, Puma has also a Marble Pack on the way. With no big surprise the R698 and a Blaze Of Glory are includes in…

Puma Trinomic R698 From Soft Pack

For the late summer Puma has baked us a very nice package consisting of four R698 “Soft Pack”. Simplicity is required for this silhouette which was lean and with a superb micro-perforated nubuck in certain places, like its logo. Four…

Sneakerness Paris x Puma Blaze  of Glory – On feet

A few more days to wait before the sneaker event this back to school season. The second Parisian edition of Sneakerness will open on Saturday 5th and Sunday 6th September. After unveiling first pictures of the exclusive collaboration between PUMA…

PUMA x Monkey Time Disc Blaze ‘Orca’

After a collaboration with Asics on the Gel Lyte V silhouette, Japanese Label Monkey Time teams up with Puma on a special rendition of the Disc Blaze. The special make-up draws inspiration from the orca and it’s color scheme. The…

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