ESPN Video : “Gotta Be The Shoes” / “The Jordan Brand”
For Michael Jordan 50th birthday, ESPN took the time to return on the biggest basketball legend in a series of mini-videos. “Gotta Be The Shoes!” Returns to the emergence of the Jumpman brand and its transformation into a timeless icon of footwear.
“The Jordan Brand” examines the history of the contract related to the fate of Michael Jordan and Nike that changed the sports marking forever, while Michael Jordan at the time wanted more than anything to sign with adidas.
watch ESPN : “Gotta Be The Shoes”
watch ESPN : “The Jordan Brand”