Nike Sneakerball Madrid

Nike Sneakerball Madrid

Saturday September 13, we were invited to Madrid by Nike for the SneakerBall special event. After a first edition in Paris last year dedicated to the Air Max, this Spanish edition were under the sign of Basketball (World Cup requires) including the world famous Air Force 1.

It was an opportunity for us to talk with Thibaut de Longeville, director of the documentary “Just for Kicks” and Marc Dolce, Design Director at NikeSportsWear. Among many memorable anecdotes, he mentioned to us, among other things, the probable re-release of the Nike Air Tech Challenge 3/4 in its OG form, the application of Flyknit technology on other iconic models of the brand or opportunities to be offered in creative process by 3D printing in the future .

Taking place in a stunning location, the Sneakerball event was the opportunity to see different BBall team from all over Europe during the final phase of the Basketball tournament “Search For The Baddest”. Purists were also appreciate the performance of DJ Clack Kent at the turntables. Here is the photos of this special day:













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