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Adidas introduce the new Y-3 Saikou

The Yohji Yamamoto line with adidas continues to explore the future of the German brand and introduce the new Y-3 Saikou. Launched in 2003, this association with the Y of Yamamoto and the 3 of the three stripes brand has…

adidas revive its adicolor collection

The color is honored by adidas this week that reintroduce its classic adicolor collection with a great lookbook. The real adicolor collection was born in the 70s but have never really left the streetwear scene. You can make the test,…

Adidas overtakes Jordan brand has the 2nd seller in the US

Big surprise on the well-disputed American footwear market with Adidas that overtakes Jordan brand has the 2nd seller in the US. This is again the NPD group analyst, Matt Powel that reveals this news inside its August report. The analyst…

Hender Scheme x Adidas Micropacer : Preview

Adidas is officially teaming up with the famous brand Hender Scheme to rework some of its best silhouette including the new Hender Scheme x Adidas Micropacer. Inside an interview with The Business Of Fashion the founder of the brand has…

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